At Woodriver® Tools, we respect the privacy of our users and recognize the importance of protecting any information we collect about you. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website or make a purchase.
What Information Do We Collect?
We collect both personal and non-personal information from you when you visit our website, make a purchase, or interact with us.
Personal Information
Personal information is any information that can be used to identify you specifically, including:
- Contact information like your name, email address, mailing address, and phone number. This may be provided when creating an account, checking out as a guest, requesting a catalog, submitting a product review, or contacting customer service.
- Payment information such as credit/debit card numbers, security code, and billing address. This is collected only when making a purchase and is processed by third-party payment processors.
- Account information including your username, password, and order history. This is collected when you register for an account with us.
- Demographics information such as your age, gender, product preferences and areas of interest. We may collect this when you fill out an account profile or submit a survey.
Non-Personal Information
Non-personal information does not identify you specifically but provides helpful context that allows us to improve your user experience and enhance our services, including:
- Device information like your IP address, operating system, browser type and language settings.
- Usage information including pages you’ve viewed, search keywords, and how you interact with the website.
- Location information like your approximate geographic area provided by your IP address. This allows us to customize the website with local recommendations.
- Marketing information such as email open rates, page visits after following a link, and participation in promotional campaigns. This allows us to gauge interest and improve our advertising.
How Do We Use Your Information?
We use your personal and non-personal information in the following ways:
- To complete purchases and fulfill orders for products or services.
- To provide customer support and handle returns or exchanges.
- To customize and improve your user experience by displaying relevant content, product recommendations, and promotions.
- To notify you about product availability, new arrivals, sales, newsletters, or other updates.
- To operate, evaluate, and improve our business. This includes data analysis, audits, customer surveys, and other internal processes.
- To detect, investigate, and prevent fraudulent transactions and other illegal activities.
- To comply with applicable legal obligations and requests from regulators, law enforcement, or other public authorities.
- To exercise our rights or defend against potential legal claims as needed.
We only use your personal information as necessary for the purposes outlined in this policy or with your consent. We will not sell, share or disclose your data to third parties except as described below.
When Do We Share Your Information?
We will not share your personal information with any third parties without your consent, except in the following circumstances:
- With third-party service providers that assist us in areas like payment processing, shipping, email/marketing, analytics, security, storage, and customer support. These providers are given limited access to your data as needed to perform their contracted services and are required to protect any data they receive.
- With Woodcraft® store locations in your area. This allows us to provide local services like assembly, repair, custom cutting or other special requests. The stores adhere to this Privacy Policy.
- With public authorities as required by law. This includes responding to court orders, subpoenas or other binding government requests. We reserve the right to also share information if necessary for security, fraud prevention or other risk management purposes.
- During a sale, merger, acquisition, bankruptcy or other transaction involving all or part of our assets or business operations. Information may be transferred as part of the transaction.
- With your consent or at your request. We may share information publicly per your instructions, such as posting a customer product review.
In all cases, we limit shared information to the minimum necessary for the specific purpose.
How Do We Protect Your Information?
We utilize physical, technical and administrative security measures to protect your data against unauthorized access, misuse, or disclosure. This includes:
- Secured servers located behind firewalls in protected facilities
- Encrypted data transmission using SSL and other protocols
- Authentication and access controls for systems containing personal information
- Strict limits on internal data access based on job functions
While no security measures can be 100% effective, we aim to use all reasonable means to protect your information. In the event of a data breach, we will promptly notify any affected users in compliance with applicable laws.
How Long Do We Retain Your Information?
We retain personal information for as long as needed to accomplish the purposes outlined in this policy, subject to any legal minimum retention periods.
Usage data and other non-personal information may be retained indefinitely to improve the website, assist with data analysis, and comply with legal obligations.
When personal information is no longer needed, we securely delete or anonymize records prior to disposal. Purchasing information like orders and receipts may be retained for a longer period to comply with accounting requirements.
Third-Party Links & Services
Our website may contain links to third-party sites like social media that are outside our control. We are not responsible for the security or privacy of any information collected by other sites. You should review the privacy policies of any third-party services to understand how they handle your data.
Third-party advertising platforms and data analytics providers may also collect your usage information for purposes like targeted advertising and measuring site metrics. Most browsers allow you to disable cookies and adjust your tracking preferences.
International Data Transfers
We primarily store and process data in the United States with additional operations in Canada and other regions as needed for business purposes.
By using our website and providing your information, you consent to the transfer, processing and storage of your data in countries where we operate. All information is processed according to this Privacy Policy regardless of location.
Children’s Privacy
Our website is intended for general audiences and is not directed to children under the age of 13. We do not knowingly collect or store any personal information from children. If we become aware that a child has provided information, we will delete it or obtain parental consent as may be required by applicable laws.
Your Data Rights
As a user, you have certain rights relating to your personal information as outlined below. We respect your rights and aim to provide you appropriate controls over your data:
Access / Update Your Information: Keep your account and contact information accurate and up-to-date by logging in and editing your profile. You may also contact us to access or update records containing your personal information.
Marketing Opt-Out: You may opt-out from promotional emails by clicking “unsubscribe” in any message. You may also contact us to be removed from mailing lists. Note that transactional emails related to orders or account activity are still necessary for business.
Request Erasure: You may request deletion of your personal data by contacting us and verifying your identity, to the extent permitted by law and subject to certain exceptions.
Data Portability: Upon request, we will provide you a machine-readable copy of your personal information that you can transfer to another service, to the extent required by applicable laws.
Withdraw Consent: You can withdraw any consent previously given covering your personal information, which will not affect past processing. Note that we may still retain data if permitted for legal reasons.
Right to Access and Restriction: You have rights to access your personal data and restrict how it may be used. You also have the right to object to or challenge certain data uses under applicable laws, which we will evaluate on a case by case basis.
Lodge a Complaint: If you feel we are using your information improperly, you can file a complaint with us directly or with the appropriate regulatory authority.
To exercise any of your rights, please contact us using the information below. We will make reasonable efforts to comply with requests unless legally entitled to deny them.
Changes to this Privacy Policy
We may periodically update this Privacy Policy as needed to reflect changes in our business practices or as required by law. Your continued use of our website indicates acceptance of the terms of the Privacy Policy as in effect at that time.
How to Contact Us
If you have any questions about this Privacy Policy or our data handling practices, please contact us at:
Woodriver® Tools
[email protected]
3722 Science Center Drive
Midvale , Idaho
